Cliff Bradley & Sons Funeral Directors are responsible for, and data controller of, personal information that it receives about you, which might include contact information (postal address, email and telephone), billing history such as invoices and statements, specific details relating to any of the services we have provided you (funeral care, funeral plans) and any personal information you have passed through to us. Anonymous IP address and pages visited information is also collected from visitors to the website. Cliff Bradley & Sons Funeral Directors is a joint data controller for the personal information it receives in relation to funeral plans, and any product or service which involves the services of a third party company. We may need to pass your details onto third parties who are either contracted to, or work in conjunction with us, to provide the products or services you have instructed us to provide. Any third parties who we do pass your details onto are obliged to store your details securely and only process them if responding to you on our behalf.

We may use your data where necessary to enter into or perform our contract with you, or where we need to use it to comply with our legal obligations. We may also use your data where we use it to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights (our legitimate interests include promoting the company and tailoring news and offers to your profile, detecting fraud and criminal activities). There may be uses that are permitted on the basis of other grounds; where this is the case we will use reasonable endeavours to identify the grounds and communicate it to you as soon as possible after becoming aware of the new basis. We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us and our company.

Processing data constitutes as collecting, storing and using. We will process this data in accordance with the GDPR. We will do our utmost to keep your information accurate and up to date and not keep it longer than is necessary. We will only send you marketing communications by email or other electronic means if you give us your agreement to do so. You have the right to ask for a copy of the information Cliff Bradley & Sons Funeral Directors holds about you, and the accuracy of your information is important to us. You may request the deletion of your data at any time (this may exclude data which we are legally obliged to hold). Please bear in mind that if you request this while we are still providing services to you or your company, then this may render us unable to provide those services. You may also request to view and update the information we hold about you. Requests for deletion, view or editing of information should be emailed. This is known as a Data Subject Access Request (DSAR) which must be requested in writing with the nessasary identification.

If you wish to submit a DSAR, or have any questions regarding this privacy statement, you must do so in writing using the details on our contact page. When requesting this information, we will require forms of ID to process this data and act accordingly. Cliff Bradley & Sons Funeral Directors will accept the following forms of ID when information on your personal data is requested: passport, photo driving licence, utility bill (from the last three months) or a notarised ID document. If we intend to transfer the personal data to a third country or international organisation, we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information. If you do receive correspondence from us via email, whether sales related or not, we will always give you the option to opt-out. Traffic data collected from the website is used purely for statistical purposes.